El Milagro

About

El Milagro is a Mexican family-run business, operated by Julian Trejo Pascual and his mother Maribel. Their dream is to share the vibrant flavours of Mexican cuisine and build connections with the wonderful people of Ireland. El Milagro serves more than food – they’re serving a vibrant tribute to their heritage, their family, and the power of community.

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question & answer

At El Milagro, we’re serving more than food; we’re serving pieces of our story with every dish.
How did you get the idea for your business?
The first step was conducting thorough market research. We wanted to understand the demand for Brazilian street food and the potential benefits from competition with local offerings. Once we had a fair grasp of the market, we started developing our menus. We spent time refining recipes and testing them on a small scale, seeking input from Brazilian friends and family. This helped us build confidence in the quality and uniqueness of our offerings.
What's the first thing you did to bring that idea to life?
The first step was conducting thorough market research. We wanted to understand the demand for Brazilian street food and the potential benefits from competition with local offerings. Once we had a fair grasp of the market, we started developing our menus. We spent time refining recipes and testing them on a small scale, seeking input from Brazilian friends and family. This helped us build confidence in the quality and uniqueness of our offerings.
What's the best part of running your own business? What's the hardest?
The first step was conducting thorough market research. We wanted to understand the demand for Brazilian street food and the potential benefits from competition with local offerings. Once we had a fair grasp of the market, we started developing our menus. We spent time refining recipes and testing them on a small scale, seeking input from Brazilian friends and family. This helped us build confidence in the quality and uniqueness of our offerings.
What would you say to someone considering starting their own business?
The first step was conducting thorough market research. We wanted to understand the demand for Brazilian street food and the potential benefits from competition with local offerings. Once we had a fair grasp of the market, we started developing our menus. We spent time refining recipes and testing them on a small scale, seeking input from Brazilian friends and family. This helped us build confidence in the quality and uniqueness of our offerings.

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